TrackingSoft’s premier affiliate tracking solution, ROI Advantage, has received some new reporting capabilities. Advertisers can now generate summary reports that enables them to see the performance of their affiliate program for each year, month, day, or hours of the day.

Each of these summaries can be used for a variety of purposes. The years summary can show how your business is changing over time. The months summary can help show seasonal trends allowing for better planning in program management. The days and hours of the day summaries give an insightful look into the habits your customers, which can allow you to create better targeted advertisements.

No matter how these new reports are used, they allow unique and insightful ways to look at the performance of your affiliate program, allowing better planning, management, and most importantly better results.