Two new reporting features, comprehensive reports and conditional filters, have been added to ROIA to allow more detailed reports to be obtained in less time.

Comprehensive report – Allows complex reports to be generated showing data grouped by multiple objects (publisher, creative, day, etc.) at once. Previously ROIA could only group data by a single object and required the use of drill-downs to see more details about the traffic. The addition of comprehensive reports enables complex reports to be generated quicker and more efficiently.

Conditional filters – When generating a report, ROIA now allows conditional filters to be used to get even more precise results. These filters can be created to only show results that conform to specific statistical traffic levels or contain specific conversion details, eliminating the need to search through the results after the report is generated to find what you are looking for.